Chief Marketing Officer

Company: VirtualVocations
Location: Brownsville
Posted on: February 1, 2025

Job Description:

A company is looking for a SVP, Chief Marketing Officer to lead marketing strategy for a direct-to-consumer digital financial platform.



Key Responsibilities

Develop and execute a holistic marketing strategy that aligns with the company's vision and growth objectives
Design and implement integrated multi-channel marketing programs to drive user acquisition and reinforce brand values
Build and lead a cross-functional marketing team to achieve brand resonance and quantifiable business outcomes


Required Qualifications

15+ years of relevant experience, including 10 years in a senior leadership role overseeing brand and performance marketing
Proven success as a senior marketing executive in a scaled consumer digital platform or fintech industry
Expertise in driving brand growth and business outcomes through innovative cross-channel campaigns
Demonstrated ability to develop and scale brand identity while optimizing marketing investments for measurable growth
Deep understanding of digital marketing channels and customer journey mapping

Keywords: VirtualVocations, Edinburg , Chief Marketing Officer, Executive , Brownsville, Texas